SWISS MANUFACTURER OF ALPINE SPORTS WATCHES SINCE 1883
Founded in 1883 and famous for its iconic red triangle, Alpina is a Swiss watch manufacturer based in Geneva. The company's mission is to design luxury sports watches that function with exceptional precision and reliability in the most demanding sporting environments, such as the Alps.
A true pioneer in the watchmaking industry, Alpina has been behind numerous patents and innovative calibers for 138 years. At the beginning of the 20th century, Alpina became the official watch supplier for military pilots, before revolutionizing the concept of sports watches in 1938 with the legendary Alpina 4. True to its long tradition of innovation, Alpina launched the first Swiss-made Horological Smartwatch in 2015, opening a new segment in the Swiss luxury sports watch sector. In 2020, the brand presented the AlpinerX Alive, a new generation of connected watches equipped with features such as a heart rate sensor and GPS. Also committed to preserving the planet, Alpina created the Seastrong Diver Gyre Automatic line, crafted from recycled ocean plastic. In 2021, the brand reinforced its commitment to supporting organizations working to protect the environment. United by a unifying principle called We Shape the Change, the ecological equivalent of Reach Your Summit, Alpina undertakes a multitude of actions aimed at drawing public attention to current environmental issues. Inspired by the alpine world since its inception, Alpina has always been deeply involved in outdoor activities and mountain sports. The brand has thus built strong partnerships illustrating its commitment to this world, as well as a team of mountaineers, including athletes and friends of the brand, who thrive in the most challenging environments.
Founded in 1883 and famous for its iconic red triangle, Alpina is a Swiss watch manufacturer based in Geneva. The company's mission is to design luxury sports watches that function with exceptional precision and reliability in the most demanding sporting environments, such as the Alps.
A true pioneer in the watchmaking industry, Alpina has been behind numerous patents and innovative calibers for 138 years. At the beginning of the 20th century, Alpina became the official watch supplier for military pilots, before revolutionizing the concept of sports watches in 1938 with the legendary Alpina 4. True to its long tradition of innovation, Alpina launched the first Swiss-made Horological Smartwatch in 2015, opening a new segment in the Swiss luxury sports watch sector. In 2020, the brand presented the AlpinerX Alive, a new generation of connected watches equipped with features such as a heart rate sensor and GPS. Also committed to preserving the planet, Alpina created the Seastrong Diver Gyre Automatic line, crafted from recycled ocean plastic. In 2021, the brand reinforced its commitment to supporting organizations working to protect the environment. United by a unifying principle called We Shape the Change, the ecological equivalent of Reach Your Summit, Alpina undertakes a multitude of actions aimed at drawing public attention to current environmental issues. Inspired by the alpine world since its inception, Alpina has always been deeply involved in outdoor activities and mountain sports. The brand has thus built strong partnerships illustrating its commitment to this world, as well as a team of mountaineers, including athletes and friends of the brand, who thrive in the most challenging environments.










